Marvel Superheroes to Invade Walgreens
April 21, 2009
Marvel Entertainment will partner with Walgreens for a direct-to-retail merchandise program at 6,000-plus drugstores, as part of a new strategy to expand its product lines and reach new customers.
Characters from Spider-Man Classic, Iron Man Classic, Hulk Classic, Marvel Comics Retro, Marvel Heroes, the Iron Man movie and the Hulk movie properties will grace toys, automotive accessories, pet products, photo department accessories, food gift sets, novelty candy, night lights, snow globes, holiday decorations, table and chair sets, wall decals, tumblers, posters, inflatables, flashlights and other products. Merchandise will hit shelves in spring 2010.
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