When Women's Wear Daily starts covering Marvel comics in their articles, well, it really makes you take a step back and think. Ok, so they didn't review the Dark Reign saga or anything but they have featured Marvel's latest "female products" -- yes, that phrasing made all female fans cringe because it sounds like we'd be offered the latest Emma Frost tampon. Nonetheless, there really are new products being marketed towards girls of all ages by Marvel:
http://www.wwd.com/markets-news/marvel-debuts-female-apparel-and-cosmetics-2082130#/wwd
The article mentions that the shirts are licensed out to Mighty Fine which does create a lot of fun shirt but I personally find their quality low. They do get the cut correct for the female form but their cotton jersey material is thin and practically see-through and shrink terribly.